UX Case Study

InTuition

A scholarship discovery platform for students who deserve better than the current process

InTuition is a web-based scholarship discovery platform designed for students who struggle to find, compare, and apply for scholarships across scattered websites.

The project explores how profile-based matching, smart filters, reusable application information, and peer support can make the scholarship process feel clearer, faster, and less overwhelming.

RoleUX Designer
TimelineFall 2024
PlatformDesktop / Web
InTuition logo
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Project Snapshot

The scholarship process wastes the time of the students who can least afford to lose it.

RoleUX Designer
TimelineFall 2024
PlatformWebsite
ToolsFigma, Illustrator, Photoshop
MethodsStudent workshop, interviews, persona development, competitive analysis, wireframing, prototyping, usability feedback
OutcomeDesigned a high-fidelity website prototype that helps students discover scholarships, manage applications, and reuse profile information across opportunities.
FocusScholarship discovery, first-generation students, financial access, application tracking, reusable student profiles

Applying for scholarships is broken. Students spend hours hunting across dozens of websites, filling out redundant forms, and still miss opportunities they were qualified for. InTuition reimagines this experience: a single, smart platform that does the matching work for you.

We designed a profile-driven matching engine that surfaces relevant scholarships the moment a student builds their profile. A unified form applies that data across multiple opportunities, eliminating the redundant work that causes most students to give up halfway through.

The Challenge

The Scholarship Search Should Not Feel Like a Second Job.

01
The Wrong Question

What do students want from a scholarship platform?

Most platforms were built around browsability: more scholarships, better filters, cleaner layouts. They answered the wrong question. Students were not asking for more options. They were asking how to stop wasting time on options that did not fit.

  • -Information scattered across dozens of unrelated websites
  • -No way to know if you qualify before investing hours in an application
  • -Redundant forms asked for the same data over and over again
  • -No central place to track what was saved, in progress, or submitted
02
The Real Challenge

Students need structure, not more scholarships.

First-generation students especially lacked the institutional knowledge their more-connected peers took for granted. They needed a platform built around their actual process: understand options, check fit, apply efficiently, track progress, and get guidance from peers who had been through it.

  • -Profile-based matching surfaces what actually fits
  • -Eligibility and requirements visible before applying
  • -Reusable application data eliminates repeated form-filling
  • -Peer support grounds the experience in real student outcomes

Scope: Two months from problem discovery through high-fidelity prototype delivery.

Design Principles

Four principles that kept the design grounded.

01

Reduce Overwhelm

Students should not have to sort through endless opportunities without knowing what is relevant to them. The experience should filter for them, not ask them to filter everything manually.

02

Make Eligibility Clear

Scholarship requirements should be easy to understand before students commit time to applying. Students should know whether they qualify before they start, not after.

03

Reuse What Students Already Entered

Students should not have to repeat the same personal, academic, and financial information across every application. Enter it once. Use it everywhere.

04

Build Confidence Through Guidance

The platform should help students feel supported, especially when they are applying without strong institutional or family guidance. Clear structure reduces anxiety.

Discovery & Research

Understanding the student experiencethrough workshops and interviews.

Research Methods

MethodParticipantsResearch Goal
Student Workshop15 participantsUnderstand the emotional experience of scholarship searching and map pain points in the current process.
Student Interviews15 participantsHear individual stories about how students currently search, apply, and track scholarship opportunities.
Persona DevelopmentSynthesisDistill research into a primary persona representing the first-generation student most underserved by existing platforms.
Competitive Analysis6 platformsAudit existing scholarship sites for gaps in matching quality, application friction, and missing support features.
Prototype Feedback10 reviewersGather qualitative feedback on the interactive prototype to guide final design decisions before delivery.

Student Workshop & Interviews

User Persona

Rosa Sanchez

The Cool Nerd

Age

18

Status

High school student

Location

Maryland

Income

Lower-class

Employment

Part-time waitress

Goals

  • -Find scholarships she actually qualifies for without hours of research
  • -Fund college without taking on overwhelming debt
  • -Apply efficiently alongside her part-time work schedule

Pain Points

  • -Overwhelmed by scattered scholarship websites with conflicting information
  • -No guidance as a first-generation college applicant
  • -Limited time between school and work to search and apply

User Testing Observations

From prototype testing sessions

  • We need to narrow down what the intention of the social page is
  • Color choices need to make the website feel inviting
  • Need to shorten some sections of text
  • Could add in what it would look like to view another user's profile

Key Insights

Four patterns that shaped the design direction.

01

Overwhelm Blocks Action

Students described the scholarship search as emotionally draining. Not from lack of effort, but from the sheer volume of disconnected information to track without knowing where to start.

Design Response

InTuition organizes scholarships through profile-based matching, smart filters, and clear application states so students can focus on relevant opportunities instead of managing the search itself.

02

First-Generation Students Need More Guidance

Participants who were first-generation college students reported feeling especially lost. They lacked the institutional knowledge that peers with more connected families take for granted.

Design Response

The platform makes eligibility, deadlines, and next steps easier to understand so students are not left guessing about whether they qualify or what to do next.

03

Repeated Forms Create Drop-Off

Most participants mentioned abandoning applications mid-way because they had already submitted the same information elsewhere and did not want to fill it out again.

Design Response

The reusable student profile stores key information once and applies it across multiple scholarship opportunities, reducing the repetitive work that makes people give up.

04

Social Proof Builds Confidence

Students trusted scholarship information more when it came from peers who had successfully applied. Hearing real stories made the process feel more achievable and less intimidating.

Design Response

Peer profiles and community features connect students to others who have applied, making the scholarship journey feel less isolated and the outcomes feel more realistic.

Key Features

One platform for every stepof the scholarship journey.

01

Scholarship Discovery and Smart Filtering

InTuition surfaces scholarships that actually fit based on the student's profile. Smart filters let students narrow by deadline, award amount, eligibility, major, year level, and required materials so they spend time on opportunities worth applying for, not ones they will be rejected from.

  • -Profile-driven matching runs automatically on setup
  • -Filters by deadline, amount, eligibility, and major
  • -Reduces time from search to qualified opportunity
02

Streamlined Applications

Students fill out one profile and reuse that information across multiple scholarship applications. The platform pre-fills form fields from stored data so each new application starts from a strong foundation instead of a blank form.

  • -Stored profile data pre-fills application forms
  • -Removes repeated form-filling across scholarships
  • -Students focus on the application, not the paperwork
03

Reusable Student Profile

The student profile is the engine behind everything. Students enter their academic background, interests, financial need, and goals once. That data powers matching, pre-fills forms, and builds a track record of applications over time.

  • -Single profile powers the full platform experience
  • -Academic data, goals, and materials stored in one place
  • -Profile grows stronger the more the student uses it
04

Networking and Peer Support

Students connect with peers who have successfully navigated the scholarship process. Real stories and direct messaging make the process feel achievable and give first-generation students guidance they would not otherwise have access to.

  • -Peer profiles tied to scholarship confidence and outcomes
  • -Community messaging for advice and shared experience
  • -Support grounded in real student stories

User Journey / Core Flow

One place to discover, apply, and track without starting over every time.

Students needed one place to discover scholarships, check fit, apply, and track progress without rebuilding their application from scratch every time. The core flow was designed to reduce repeated work at every step.

Design Process

From rough sketches to afully interactive prototype.

Phase 01

Lo-fi Sketches & Wireframes

At the beginning, we kept the design rough so we could focus on the system instead of the styling. InTuition had to support multiple student needs at once: finding scholarships, understanding eligibility, applying efficiently, and learning from peers. The early sketches helped us figure out how those pieces should connect before committing to a polished interface.

Focused on structure before visual design.
Explored how discovery, applications, profiles, and social features could live in one platform.
Used rough sketches to test layout options quickly without getting attached to one direction.
Prioritized a dashboard-style structure because students needed one place to browse, track, and act.
Kept the experience centered on reducing overwhelm, not simply showing more scholarships.
Phase 02

Lo-fi Digital Mockups

Once the core idea felt clearer, we moved the best sketches into Figma. This helped us test the information architecture more seriously. The goal was to see whether students could understand where scholarships, their profile, and the social feed belonged within the same experience.

Translated the strongest sketch concepts into digital wireframes.
Clarified the relationship between scholarship listings, student profiles, and peer/social content.
Used simple layouts to check whether the platform felt easy to navigate.
Treated the student profile as a functional tool, not just an account page, because it powers matching and reusable application data.
Started shaping the platform around the idea that students should enter information once and reuse it across opportunities.
Phase 03

Medium Fidelity

In this phase, the product started to feel more real. We added stronger hierarchy, spacing, early colors, and clearer content blocks. This helped us see how students might scan scholarship opportunities and decide what to click first. The goal was to make the experience feel helpful without making it feel crowded.

Added typography hierarchy, card spacing, and an early color direction.
Used cards to separate scholarships into easier-to-scan opportunities.
Started testing how filters, scholarship details, and profile-based matching could work together.
Made the interface more structured so deadlines, award amounts, and eligibility could stand out faster.
Used this phase to catch sections that felt too text-heavy before moving into the full prototype.
Phase 04

Interactive Prototype

The clickable prototype connected the main experience from onboarding to scholarship discovery, application, and social sharing. This phase was important because it showed where the concept worked and where users still felt unclear. Testing revealed that the social page needed a sharper purpose, some text needed to be shortened, and peer profiles needed to connect more clearly to the scholarship journey.

Connected login, onboarding, discovery, application, and social flows.
Tested whether students understood the purpose of each main section.
Found that the social feature needed to feel more useful, not just added on.
Reduced text-heavy moments to make the experience easier to scan.
Strengthened the connection between peer stories, user profiles, and scholarship confidence.

Final Design

A unified platform that putsstudents in control of their funding.

The final design brought the experience together as one complete scholarship platform. Instead of making students jump across websites, InTuition organizes discovery, matching, applying, tracking, and community in one place. The design became less about finding more scholarships and more about helping students know which opportunities matter and what to do next.

01. Onboarding

Students create an account and build the profile that powers matching and reusable application data.

02. Dashboard and Discover

The main hub. Students see matched scholarships, manage saved opportunities, explore the catalog, and track what is in progress.

03. Profile and Application

Saved profile data pre-fills applications. Students review, edit, and submit without starting from scratch.

04. Peer Support

Students connect with peers who have navigated the scholarship process. Community messaging and shared experience.

Interactive Prototype

Explore the InTuition experience.

Walk through the scholarship discovery and application flow.

Open prototype in Figma ↗

Visual Guidelines

InTuition design language.

Typography

Header, Arima Medium

Header

Arima-Medium · used for primary headings and display text

Subheader, Arima Regular

Subheader

Arima-regular · used for section subheadings and navigation

Body, Albert Sans

Body · Albert Sans
Applied to paragraph text, labels, and UI copy throughout the platform.

Color Palette

Muted Violet

#504E76 · Primary brand color

Lavender

#CBCBE7 · Secondary / surface

Amber Gold

#FFBD36 · Accent / highlight

Deep Purple

#180727 · Background / dark

Validation / Feedback

Feedback that shaped the final experience.

Because this was a collaborative student project, validation focused on qualitative feedback rather than business or shipped metrics.

What Changed After Feedback

1

The social feature was refined so it connected more clearly to peer guidance and scholarship confidence.

2

Text-heavy sections were shortened to make the experience easier to scan.

3

The student profile became more central because it powers matching and reusable application information.

4

Scholarship cards were structured to make deadlines, award amounts, and eligibility easier to compare.

5

The prototype connected onboarding, discovery, applying, and peer support into a clearer end-to-end flow.

Reflection

What I Learned

This project taught me that the scholarship search is not only a discovery problem. It is also a structure problem. Students may have access to opportunities, but they need a clearer way to filter, track, and act on them without wasting time they cannot afford to lose.

Information Needs Structure

Students do not simply need more scholarships. They need scholarship information organized in a way that helps them decide what is worth applying for.

Reusable Data Reduces Friction

The profile became more than an account page. It became the engine that supports matching, applying, and reducing repeated work across the scholarship process.

Peer Support Needs Purpose

The social feature became stronger once it was tied directly to scholarship confidence, guidance, and shared experience rather than general networking.

The scholarship search is not a feature problem. It is a cognitive load problem. Students already have access to scholarships. What they do not have is a way to filter, track, and act on that information without it consuming time they cannot spare. That framing kept the design focused on structure and clarity rather than adding more discovery surfaces.

The biggest design lesson was that students do not simply need more information. They need information structured in a way that helps them act. Working collaboratively also meant learning to defend design decisions in critique: articulating not just what we built, but why a specific structural choice serves the student's actual moment of need.

Next Steps

If development were to continue.

If I continued developing InTuition, I would expand testing beyond college students and focus more directly on junior and senior high school first-generation students preparing to fund their higher education.

1

Test the platform with junior and senior high school first-generation students.

2

Study how early college-planning students compare scholarship opportunities.

3

Refine filters around eligibility, deadline, award amount, and education level.

4

Improve guidance for students applying for scholarships for the first time.

5

Expand support content around essays, deadlines, and financial aid preparation.